Scent marketing refers to a marketing strategy that uses fragrances to influence consumer behavior and emotions. Research shows that scents can directly affect people's emotions and actions. Therefore, using scents in marketing can enhance brand recognition, increase consumer favorability and loyalty, and ultimately boost sales.
Scents can evoke consumers' emotions. For example, someone using a particular perfume may feel more confident and attractive. Similarly, when consumers encounter a pleasant fragrance while shopping, they are more likely to linger in the store, spend more time shopping, and increase their chances of making a purchase.
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“The scents from this scent marketing company are incredibly impressive. Their team is highly creative and professional, capable of designing truly unique fragrances. I believe these scents can help my business stand out in the market and attract more customers.” — Louis Lau
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