What is Scent Marketing?

Have you ever noticed that malls or hotels are often filled with a particular fragrance when you enter? Many people’s first reaction might be that these scents are used to create an ambiance. In fact, fragrances serve another purpose: encouraging consumption. This is the power of scent marketing. Why does scent have a marketing function?

Scent marketing refers to a marketing approach that uses specific scents to attract consumers’ attention, memory, and recognition, ultimately leading to purchases. It stimulates consumers’ sense of taste and smell, distinguishing it from traditional visual stimulation.

A scent enters the customer’s brain through the nose, enhancing a company’s brand awareness, improving customer experience, and boosting sales. Scent marketing can also increase customer visits and influence the time customers spend in a store.

Scent Marketing Can Play a Positive Role

• Boost Sales - Scents influence purchasing behavior and drive sales in scented environments.
• Increase Dwell Time - The right scent can make customers linger longer in a store.
• Encourage Repeat Business - Whenever the fragrance hits their unsuspecting nostrils, customers will automatically return to buy.
• Enhance Experience - Pleasant aromas help customers feel relaxed and happy.
• Improve Employee Productivity - Employees work more efficiently due to pleasant scents, making customers happier.